In order to solve the problem at hand, we must first understand its context. On the most basic level, the company TSSG (The Telecommunications Software & Systems Group) requires a logo to provide an identity for their proposed IoT (Internet of Things) research project. First of all, this logo needs to increase the memorability of the project upon submittal. In the long run, if the project is funded, this logo will be in front of an entirely different audience. In this case, the logo will need to be informative of the product but also be visually attractive to the viewer. Therefore, the first problem that must be resolved is successfully communicating to and seducing two different audiences with two different sets of needs.